Sunday, 21 December 2008

In praise of shopping (really)

Like many chaps I am not a fan of shopping in shops (as opposed to on-line), but last week I had a shopping experience that was nearly transcendental. I went into...wait for it...an Apple Store. No, I have not gone over to the trendy side, but my daughter fancied an iPod in a cool colour for Christmas and I went in to buy one. What a brilliant experience. If all shops were like this we wouldn't have have the High Street problem we have now. Not only were all the products there, working and ready to fiddle with; there were highly knowledgeable guys walking around who actually knew a lot about the products. There were real demos, a tuition stand and a Genius Bar for real-life product support. The result was my daughter not only had her iPod in cool purple, we also bought two iPod alarm clock docks. Now for the best bit (I love technology that improves my life). We paid by credit card, standing in the middle of the store - no queuing for tills - as our helpful friend had one of those restaurant-style RF devices (only cooler, this is Apple remember). We had bought Apple products before, so of course our details popped up on his screen. And this is the bit that made my day - instead of printing out a silly curly receipt that would clog up my wallet like all the others, he simply said, "shall I email it to you?" Yo.

www.aspera.co.uk

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